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Community Impact

News that Resonates with the Black Community

Black Female Founder and Mother of Four Starts Innovative Plant-Based Infant Formula Company

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April Kelly, an African American mom of four, has launched Sure!, a plant-based infant formula alternative. As the founder and CEO, she aims to provide a safe and nutritious option for mothers who are unable to breastfeed. Sure! is the first black female-owned startup in this market. Kelly’s innovation has gained attention for its commitment to sustainability and health. The brand’s mission is to ensure that every baby has access to a healthy and affordable formula, regardless of their individual circumstances.

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