Beautycon made a highly anticipated return to Los Angeles after a four-year hiatus, featuring keynote speaker Kelly Rowland. The event aimed to highlight diversity, self-expression, and the power of beauty beyond cosmetics. Under new ownership by Essence Ventures, Beautycon was produced in collaboration with Walmart. The event emphasized inclusivity through speakers, swag bags filled with Black-owned beauty brands, and interactive experiences with various vendors. The programming included powerful conversations and discussions on topics such as healthy skin, passion to profit, and texture on the runway. Kelly Rowland, known for her self-care expertise, shared her perspective on beauty and self-love. The event encouraged attendees to embrace their uniqueness and celebrate individual beauty.
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