‘The New Georgia Is Real’: New Georgia Project CEO Nsé Ufot On Historic Senate Runoff Victories

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Source: Jessica McGowan / Getty

With Raphael Warnock and Jon Ossoff’s victories in last week’s Senate runoffs, the nation is once again realizing what we organizers have known all along: Georgia is a battleground state, thanks to the relentless work done toward investing in and turning out voters of color. 

I have always said that the demographics shifts in Georgia are the fire and organizing is the accelerant. Georgia is going through a massive demographic shift, which has created the opportunity for a different kind of politics in the South. The changes we are seeing now didn’t happen overnight — we have been on the ground for years doing the necessary work to get us to this moment by speaking to this new Georgia — young people, people of color (especially Black voters) and immigrants, all of whom are traditionally ignored or marginalized by political campaigns and elected officials. What people want, more than anything else, is to be heard — to be listened to, and to know their concerns are acknowledged, and that is at the core of our work. 

It can no longer be denied: The new Georgia is real, here to stay and is essential to the efforts to protect our…


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